Show 10 5 10 15 20 50 100 250 Sort by year (new to old) Actions Download search results Subscribe to news feed Your filters: cql: author exact 156C947C-F0EE-11E1-A9DE-61C894A0A6B4 cql: author exact F543CD00-F0ED-11E1-A9DE-61C894A0A6B4 Add to list Book Chapter The effectiveness of green advertisements : combining ad-based and consumer-based research Lynn De Vlieger (UGent) , Liselot Hudders (UGent) and Gino Verleye (UGent) (2013) Advances in advertising research. In European Advertising Academy 4. p.213-222 Add to list Conference Paper C1 In green we trust: an exploratory research into the credibility of green claims in print advertising Lynn De Vlieger (UGent) and Gino Verleye (UGent) (2012) Etmaal van de communicatiewetenschap, Proceedings. Add to list Conference Paper C1 open access The impact of green appeals on credibility: a mixed-method approach Lynn De Vlieger (UGent) , Liselot Hudders (UGent) and Gino Verleye (UGent) (2012) Research in Advertising, 11th International conference, Proceedings.