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The commercialization of social media stars : a literature review and conceptual framework on the strategic use of social media influencers
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The fairytale of social media influencers : a multi-method approach to investigate the persuasiveness and ethical use of influencer marketing
(2020) -
Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising
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- Conference Paper
- C1
- open access
Exploration of food and beverage appearances in child influencers’ Youtube channels : a content analysis of Ryan ToysReview
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- Journal Article
- A1
- open access
What is influencer marketing and how does it target children? A review and direction for future research
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- Conference Paper
- C1
- open access
Marketing through instagram influencers: impact of number of followers and product divergence on brand attitude