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Can you feel the advertisement tonight? The effect of ASMR cues in video advertising on purchase intention
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The art of persuasion : three novel ways to utilize the power of persuasion in marketing communications
(2023) -
Can you feel the advertisement tonight? The effect of ASMR cues in video advertising on purchase intentions
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- Journal Article
- A1
- open access
Fats are glossy but does glossiness imply fatness? The influence of packaging glossiness on food perceptions