Ghent University Academic Bibliography

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- PhD Thesis
Make it move : the effectiveness of using motion techniques in visual marketing trends

Lana Mulier (UGent)

(2021)
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This way up : the effectiveness of mobile vertical video marketing

Lana Mulier (UGent) , Hendrik Slabbinck (UGent) and Iris Vermeir (UGent)

(2021) JOURNAL OF INTERACTIVE MARKETING. 55. p.1-15
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- Journal Article
- A1
- open access
Food on the move : the impact of implied motion in pictures on food perceptions through anticipated pleasure of consumption

Lana Mulier (UGent) , Eva Meersseman (UGent) , Iris Vermeir (UGent) and Hendrik Slabbinck (UGent)

(2021) FOODS. 10(9).
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- Conference Paper
- C3
Make it move : the effectiveness of using motion techniques in visual marketing trends

Lana Mulier (UGent)

(2021) FMSCICOM 2021, 12th Scientific Conference for PhD Students and Young Researchers in Management, Abstracts.
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- Journal Article
- A1
- open access
Healthy advertising coming to its senses : the effectiveness of sensory appeals in healthy food advertising

Gudrun Roose (UGent) and Lana Mulier (UGent)

(2020) FOODS. 9(1).
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- Conference Paper
- C3
GIF it to me : the effect of animation on sense of urgency and impulse buying

Lana Mulier (UGent) , Hendrik Slabbinck (UGent) and Iris Vermeir (UGent)

(2020) 2020 Society for Consumer Psychology Annual Winter Conference, Abstracts.
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- Conference Paper
- C3
- open access
This way up : the effectiveness of mobile vertical video marketing

Lana Mulier (UGent) , Hendrik Slabbinck (UGent) and Iris Vermeir (UGent)

(2020) ACR 2020 (Paris), Abstracts. In Advances in Consumer Research 48. p.556-557
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- Conference Paper
- C3
Fight or flight? Implicit and explicit measurement of emotions elicited by looming threat

Lana Mulier (UGent) , Hendrik Slabbinck (UGent) and Iris Vermeir (UGent)

(2017) Proceedings of the 16th International Conference on Research in Advertising.

Academic Bibliography

Make it move : the effectiveness of using motion techniques in visual marketing trends

This way up : the effectiveness of mobile vertical video marketing

Food on the move : the impact of implied motion in pictures on food perceptions through anticipated pleasure of consumption

Make it move : the effectiveness of using motion techniques in visual marketing trends

Healthy advertising coming to its senses : the effectiveness of sensory appeals in healthy food advertising

GIF it to me : the effect of animation on sense of urgency and impulse buying

This way up : the effectiveness of mobile vertical video marketing

Fight or flight? Implicit and explicit measurement of emotions elicited by looming threat

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