Show 10 5 10 15 20 50 100 250 Sort by year (new to old) Actions Download search results Subscribe to news feed Your filters: cql: author exact 002003410718 cql: author exact 000090353678 Add to list Book Chapter Children's advertising literacy for new advertising formats : the mediating impact of advertising literacy on the (un)intended effects of advergames and advertising funded programs Liselot Hudders (UGent) , Veroline Cauberghe (UGent) , Katarina Panic (UGent) and Wendy De Vos (2015) Advances in advertising research (Vol. VI) : the digital, the classic, the subtle, the alternative. In EAA Advances in Advertising Research series 6. p.241-252 Add to list Conference Paper C1 open access Children's advertising literacy for new advertising formats: the mediating impact of advertising literacy on the (un)intended effects of advergames and advertising funded programs Liselot Hudders (UGent) , Veroline Cauberghe (UGent) , Katarina Panic (UGent) , Wendy De Vos and Silvie Herrebaut (2014) Research in Advertising, 13th International Conference, Proceedings.