Show 10 5 10 15 20 50 100 250 Sort by year (new to old) Actions Download search results Subscribe to news feed Your filters: cql: author exact 000080301145 cql: author exact 801001456572 Add to list Conference Paper C3 open access Spreading word of mouth when loving and hating the same object: The impact of attitude ambivalence on pre- and post-failure word of mouth Nico Heuvinck (UGent) , Yves Van Vaerenbergh (UGent) , Iris Vermeir (UGent) and Maggie Geuens (UGent) (2012) Proceedings of the de 2012 Society for Consumer Psychology Annual Winter Conference.