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- AdLit : children's advertising literacy in a new media environment (2015) Etmaal van de communicatiewetenschappen 2015, Proceedings.
- An introduction to game modding (2015)
- Children and advertising on social network games : a structural equation model of parental media mediation, advertising literacy and pester intent (2015) Paper presented at Annual Conference of the International Communication Association,.
- Children's processing of new advertising formats: how to improve children's dispositional and situational advertising literacy? (2015) 'Children, Adolescents and Advertising' Symposium, Abstracts. p.1-2
- Considering advertising literacy from a methodological point of view: past practices and future recommendations (2015) 'Children, Adolescents and Advertising' Symposium, Abstracts. p.1-1
- Crisiscommunicatie via Facebook : een experimenteel onderzoek naar de effecten van de valentie en likes van reacties op bedrijfsreputatie en virale gedragsintenties (2015) Etmaal van de communicatiewetenschappen 2015, Proceedings.
- Cross-cultural differences in luxury advertising: an experimental study about the effectiveness of personalization in luxury advertising in China and the Netherlands (2015) Global Fashion Management Conference, Abstracts. Vol.2015 No.06 [2015]. p.810-811
- Diagnosis before treatment: identifying dairy farmers' determinants for the adoption of sustainable practices in gastrointestinal nematode control (2015) International conference of the world association for the advancement of veterinary parasitology, Abstracts.
- Diagnosis before treatment: identifying dairy farmers' determinants for the adoption of sustainable practices in worm control (2015) Annual Meeting of the Society for Veterinary Epidemiology and Preventive Medicine, Abstracts.
- Disclosing brand placement to young children (2015) 'Children, Adolescents and Advertising' Symposium, Abstracts. p.1-2
- Facts versus feelings? The effectiveness of hard versus soft sell appeals in online advertising (2015)
- In-game advertising in fantasy games: the role of thematic congruity (2015)
- In-game advertising in multi-player online role playing games : the effects of customization (2015) Etmaal van de Communicatiewetenschap 2015, Abstracts.
- Jong-adolescenten en reclame binnen een sociaalnetwerk game: samenhang tussen reclamewijsheid, ouderlijke mediatiestijlen en gedragsintentie (2015) Paper op Etmaal van de communicatiewetenschappen 'The interdisciplinary turn in communication sciences'.
- Motivaties voor participatiegedrag op Facebook merkpagina’s (2015) Etmaal van de Communicatiewetenschap 2015, Abstracts.
- ParaCalc®: open access web tools to support the control of parasitic diseases in cattle (2015) Recueil des Journées Nationales 2015. p.195-199
- Playing by the book. Identifying determinants of children’s play behaviour and subsequent toy preferences (2015) Collaboration in Research, Abstracts. p.63-63
- The effectiveness of threat appeals in commercial advertising : the moderating impact of product type (2015) Etmaal van de communicatiewetenschappen 2015, Proceedings.
- The organizational voice : the importance of voice pitch and speech rate in organizational crisis communication (2015) 4th International Crisis Communication Conference, Abstracts.
- Using games to raise awareness: how to co-design serious MiniGames? (2015) Proceedings of the European Conference on Games-Based Learning. In Proceedings of the European Conference on Games-Based Learning p.532-539