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- Brand placement effectiveness: an experimental study on the direct evaluative conditioning effects (2014) 13th International Conferences on Research in Advertising, Proceedings.
- Children and Advergames: The role of product involvement, brand attitude and persuasion knowledge in brand attitudes changes and purchase intentions of children (2014) Paper presented at Child and Teen Consumption Conference.
- Children's advertising literacy for new advertising formats: the mediating impact of advertising literacy on the (un)intended effects of advergames and advertising funded programs (2014) Research in Advertising, 13th International Conference, Proceedings.
- Children's replicating and originating play behaviour: the role of personality and situational cues and the effect on consumer choices (2014) Proceedings of the Child and Teen Consumption Conference (CTC) : Being, Becoming and Belonging, Abstracts.
- Children’s attitudinal and behavioral response to advergaming: product involvement, brand attitude and persuasion knowledge (2014) Paper presented at ICA 2014 Conference Communication and 'the Good Life’.
- De impact van emotionele communicatie op de gepercipieerde oprechtheid en de reputatie van organisaties in crisis (2014) Etmaal van de Communicatiewetenschap 2014, Abstracts.
- Facebook as a corporate communication tool? A quantitative content analysis of the communication strategies of reputable Belgian companies on the social network site Facebook (2014) 13th International Conferences on Research in Advertising, Proceedings. p.1-6
- Getting involved with in-game advertising: the impact of game story and interactivity on in-game advertising effectiveness (2014)
- Is having a taste of luxury a good idea? How use vs. ownership of luxury products affects satisfaction with life (2014) Monaco Symposium on Luxury, Abstracts.
- Recall and recognition of in-game advertising: the impact of game control (2014)
- The impact of spokespersons’ nonverbal crisis communication on the public’s perception of organizational competence (2014) 64th Annual ICA Conference, Abstracts.
- The rival wears prada: female luxury consumption as an intrasexual competition strategy (2014) Monaco Symposium on Luxury, Abstracts.