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- Ad exposure while "in the game": player involvement, immersion and in-game advertising effects (2012)
- Analyzing consumers' reactions on the news coverage of the E. coli 0104:H4 outbreak in 2011, using the Extended Parallel Processing Model (2012) Society for Risk Analysis Europe, 21st Annual meeting, Abstracts.
- Brand placement in music videos: the effect of brand prominence and artist connectedness on brand recall and brand attitude (2012) Research in Advertising, 11th International conference, Proceedings.
- Children and a changing media environment: investigating persuasion knowledge for integrated advertising formats (2012) Research in Advertising, 11th International conference, Proceedings.
- Children’s play behavior and resulting game choices: investigating the influence of personality, materialism and ownership of products (2012) Proceedings of the de 2012 Society for Consumer Psychology Annual Winter Conference.
- Cognitive development in a digital world. Children and persuasion knowledge (2012) Paper presented at Nefca conference.
- Comparing TV ads and advergames targeting children: the impact of persuasion knowledge on behavioural response (2012) Proceedings of the 41st European Marketing Academy conference.
- Comparing TV ads and andergames targeting children : the impact of persuasion knowledge on behavioral response (2012) Proceedings of the 41th EMAC Conference. p.266-267
- Emotional message framing in crisis communication : the moderating impact of crisis timing strategies (2012) Proceedings of the 41th EMAC Conference.
- Health versus appearance focus in one- versus two-sided messages discouraging sun tanning (2012) International Conference on Research in Advertising, Proceedings.
- In green we trust: an exploratory research into the credibility of green claims in print advertising (2012) Etmaal van de communicatiewetenschap, Proceedings.
- Just a child’s play? Parents and school influencing children’s persuasion knowledge of advergames (2012) 5th International Conference on Multidisciplinary Perspectives on Child and Teen Consumption.
- Medium-specific factors and their relation with game genre in the study of attitudes towards in-game advertising (2012)
- Play buddies or space invaders? Exploring medium-specific factors and their relation with game genre in the study of attitudes towards in-game advertising (2012)
- Promoting dental care to children using traditional and interactive media following threat appeals (2012) Advances in advertising research (vol. III). In European Advertising Academy 3. p.331-340
- The impact of flow on memory and attitudes for in-game brand placements: the moderating role of brand congruence and placement prominence (2012) Association for Consumer Research, Abstracts.
- The impact of green appeals on credibility: a mixed-method approach (2012) Research in Advertising, 11th International conference, Proceedings.
- The impact of refutation on credibility: the moderating role of issue ambivalence and argument tone (2012) European Marketing Academy, Proceedings.
- The influence of materialism, overall life goals and intrinsic play motivation on children's reason for playing (2012) Proceedings of the de 2012 Society for Consumer Psychology Annual Winter Conference.
- Two-sided messages for health risk prevention: the role of argument type, refutation and issue ambivalence (2012) Association of Consumer Research, Proceedings.