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- Conducting international consumer research with children : challenges and potential solutions (2017) The Routledge companion to consumer behavior. p.346-360
- Consumers’ motivations for lurking and posting in brand communities on social networking sites (2017) Digital advertising : theory and research. p.207-221
- Ethical and sustainable aspects of meat production : consumer perceptions and system credibility (2017) New aspects of meat quality. p.649-666
- Exploring player responses toward in-game advertising : the impact of interactivity (2017) Digital advertising : theory and research. p.310-327
- Food as a means for female power struggles (2017) Oxford handbook of women and competition. p.739-756
- How advertising beauty influences children's self-perception and behavior (2017) Advertising and branding : concepts, methodologies, tools, and applications. p.1495-1511
- Luxury brands in the digital era : a cross-cultural comparison of the effectiveness and underlying mechanisms of personalized advertising (2017) The essence of luxury : an Asian market perspective. p.126-147