Show 10 5 10 15 20 50 100 250 Sort by year (new to old) Actions Download search results Subscribe to news feed Your filters: cql: author="van Everdingen, Yvonne" or (type any "bookEditor issueEditor" and editor="van Everdingen,... Add to list Journal Article A1 Gear manufacturers as contestants in sports competitions : breeding and branding returns Yvonne van Everdingen, Vijay Ganesh Hariharan and Stefan Stremersch (UGent) (2019) JOURNAL OF MARKETING. 83(3). p.126-144 Add to list Journal Article A1 Modeling global spillover of new product takeoff Yvonne van Everdingen, Dennis Fok and Stefan Stremersch (UGent) (2009) JOURNAL OF MARKETING RESEARCH. 46(5). p.637-652