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How luxury fashion brands more effectively communicate CSR on X/Twitter : a textual data analysis perspective
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- Journal Article
- A1
- open access
Virtual luxury in the metaverse : NFT-enabled value recreation in luxury brands
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Livestreaming commerce for luxury brands : how to enhance luxury perceptions through strategizing streamers?
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How do luxury fashion brands integrate sustainability in their social media communication? An exploration of tweet data analysis
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- Conference Paper
- C3
- open access
Live commerce for luxury brands : how live streamer characteristics impact upon the luxury brand perceptions?
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- Conference Paper
- C3
- open access
Luxury brands enter metaverse : using NFTs as a powerful tool to constuct digital desirability in phygital marketing
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Measurement invariance of the modified brand luxury index scale across gender, age and countries
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Are fashion consumers like schooling fish? The effectiveness of popularity cues in fashion e-commerce
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- Journal Article
- A1
- open access
Selling luxury products online : the effect of a quality label on risk perception, purchase intention and attitude toward the brand
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- PhD Thesis
- open access
Luxury brands in the digital age : an empirical analysis of the effectiveness of digital marketing strategies
(2017)