Show 10 5 10 15 20 50 100 250 Sort by year (new to old) Actions Download search results Subscribe to news feed Your filters: cql: author="Willems, Kim" or (type any "bookEditor issueEditor" and editor="Willems, Kim") Add to list Journal Article A1 The use of implicit measures in service research : why, how, when and what is the way forward? Nanouk Verhulst, Hendrik Slabbinck (UGent) , Kim Willems and Malaika Brengman (2025) JOURNAL OF SERVICES MARKETING. 39(1). p.4-19