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The backfire effects of choice intention formation for decision making in an out-of-stock context
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- Conference Paper
- C1
- open access
Advertising repetition and complexity of digital signage advertisements: simplicity rules!
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Why do process recovery communications work? Investigating the mediating role of stability attributions and perceived relationship investment
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The different impact of customer recovery and process recovery communication on controllability and stability attributions
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The impact of informing complaining and noncomplaining customers of process recoveries on customer satisfaction and attitudinal loyalty
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The influence of information sidedness on the anticipation of conflicting reactions: moderating role of prior attitude ambivalence and need for closure
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The role of attitude ambivalence on customers' reactions to product failures
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The effectiveness of digital versus traditional signage in a retail environment
(2010) -
- Conference Paper
- C3
- open access
What determines customers' evaluation of online reviews? The role of review and product characteristics
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- Conference Paper
- C3
- open access
Citations and herding: why one article makes it and another doesn't