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Better together? Harnessing the power of brand placement through program sponsorship messages
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Do I know you? How brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
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The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor
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Context matters : modeling the impact of context perceptions on the effectiveness of brand placement
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- Journal Article
- A1
- open access
Consumer responses to brands placed in YouTube movies: the effect of prominence and endorser expertise
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Consumers' reactions to brands placed in user-generated content: the effect of prominence and endorser expertise
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Does persuasion knowledge moderate children's reactions towards traditional versus hybrid advertising?
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Let's face the truth: the importance of faces as advertising cues
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The use of faces as advertising cues for drawing the consumer's attention and influencing her/his decision making
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Faces as advertising cues: the impact of sexually vesus socially attractive faces on consumers' attention and decision making