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Proof running two state-of-the-art pattern recognition techniques in the field of direct marketing
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Bayesian neural network learning for repeat purchase modelling in direct marketing.
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The Bayesian Evidence Framework for Database Marketing Modeling using both RFM and Non-RFM Predictors.
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Wrapped input selection using multilayer perceptions for repeat-purchase modeling in direct marketing
(2001) INTERNATIONAL JOURNAL OF INTELLIGENT SYSTEMS IN ACCOUNTING, FINANCE & MANAGEMENT. 10(2). p.115-126 -
Knowledge discovery in a direct marketing case using least squares support vector machines.
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Distance measures for information system reengineering
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Wrapped feature selection for binary classification Bayesian regularisation neural networks: a database marketing application
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Knowledge Discovery using least squares support vector machine classifiers: a direct marketing case