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Effects of disclosing influencer marketing in videos : an eye tracking study among children in early adolescence
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- Journal Article
- A1
- open access
The development and testing of a child-inspired advertising disclosure to alert children to digital and embedded advertising
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The Development and Testing of a “Child-Proof” Advertising Disclosure to Disclose Embedded Advertising to Children
(2018) -
Shedding new light on how advertising literacy can affect children's processing of embedded advertising formats : a future research agenda