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Academic Bibliography

Search 200 years of publications by Ghent University researchers.

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Your filters: cql: author="Rozendaal, Esther" or (type any "bookEditor issueEditor" and editor="Rozendaal, Esther")

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Effects of disclosing influencer marketing in videos : an eye tracking study among children in early adolescence

Eva A. van Reijmersdal, Esther Rozendaal, Liselot Hudders (UGent) , Ini Vanwesenbeeck (UGent) , Veroline Cauberghe (UGent) and Zeph M. C. van Berlo

(2020) JOURNAL OF INTERACTIVE MARKETING. 49. p.94-106
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- Journal Article
- A1
- open access
The development and testing of a child-inspired advertising disclosure to alert children to digital and embedded advertising

Steffi De Jans (UGent) , Ini Vanwesenbeeck (UGent) , Veroline Cauberghe (UGent) , Liselot Hudders (UGent) , Esther Rozendaal and Eva A. van Reijmersdal

(2018) JOURNAL OF ADVERTISING. 47(3). p.255-269
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- Conference Paper
- C3
The Development and Testing of a “Child-Proof” Advertising Disclosure to Disclose Embedded Advertising to Children

Steffi De Jans (UGent) , Ini Vanwesenbeeck (UGent) , Veroline Cauberghe (UGent) , Liselot Hudders (UGent) , Esther Rozendaal and Eva van Reijmersdal

(2018)
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Shedding new light on how advertising literacy can affect children's processing of embedded advertising formats : a future research agenda

Liselot Hudders (UGent) , Pieter De Pauw, Veroline Cauberghe (UGent) , Katarina Panic (UGent) , Brahim Zarouali and Esther Rozendaal

(2017) JOURNAL OF ADVERTISING. 46(2). p.333-349

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