Ghent University Academic Bibliography

Your filters: cql: author="Rangarajan, Deva" or (type any "bookEditor issueEditor" and editor="Rangarajan, Deva")

Add to list
- Journal Article
- A1
The impact of adverse life events on salesperson relationships with customers

Deva Rangarajan, Michael Peasley, Bert Paesbrugghe (UGent) , Rajesh V. Srivastava and Geoffrey T. Stewart

(2021) JOURNAL OF BUSINESS & INDUSTRIAL MARKETING. 36(12). p.2126-2138
Add to list
Increasing resilience by creating an adaptive salesforce

Arun Sharma, Deva Rangarajan (UGent) and Bert Paesbrugghe (UGent)

(2020) INDUSTRIAL MARKETING MANAGEMENT. 88. p.238-246
Add to list
- Journal Article
- A2
Personal selling and the purchasing function : where do we go from here?

Bert Paesbrugghe (UGent) , Arun Sharma, Deva Rangarajan and Niladri Syam

(2018) JOURNAL OF PERSONAL SELLING & SALES MANAGEMENT. 38(1). p.123-143
Add to list
- Journal Article
- A1
- open access
To be yourself or to be your ideal self? Outcomes of potential applicants' actual and ideal self-congruity perceptions

Lien Wille (UGent) , Greet Van Hoye (UGent) , Bert Weijters (UGent) , Deva Rangarajan and Marieke Carpentier

(2018) JOURNAL OF PERSONNEL PSYCHOLOGY. 17(3). p.107-119
Add to list
Purchasing-driven sales : matching sales strategies to the evolution of the purchasing function

Bert Paesbrugghe (UGent) , Deva Rangarajan (UGent) , Arun Sharma, Niladri Syam and Subhash Jha

(2017) INDUSTRIAL MARKETING MANAGEMENT. 62. p.171-184
Add to list
- Journal Article
- A1
- open access
Engaged customers as job Resources or demands for frontline employees?

Katrien Verleye (UGent) , Paul Gemmel (UGent) and Deva Rangarajan

(2016) JOURNAL OF SERVICE THEORY AND PRACTICE. 26(3). p.363-383
Add to list
- Journal Article
- A1
- open access
Employee contributions to brand equity

BD Gelb and Deva Rangarajan (UGent)

(2014) CALIFORNIA MANAGEMENT REVIEW. 56(2). p.95-112
Add to list
- Journal Article
- A1
- open access
Managing engagement behaviors in a network of customers and stakeholders: evidence from the nursing home sector

Katrien Verleye (UGent) , Paul Gemmel (UGent) and Deva Rangarajan (UGent)

(2014) JOURNAL OF SERVICE RESEARCH. 17(1). p.68-84
Add to list
- Conference Paper
- C3
Designing service interfaces in co-creation situations

Katrien Verleye (UGent) , Paul Gemmel (UGent) and Deva Rangarajan

(2012) 12th international research conference in service management, Abstracts.
Add to list
B2B brand architecture

Steve Muylle (UGent) , Niraj Dawar and Deva Rangarajan (UGent)

(2012) CALIFORNIA MANAGEMENT REVIEW. 54(2). p.58-71

Academic Bibliography

The impact of adverse life events on salesperson relationships with customers

Increasing resilience by creating an adaptive salesforce

Personal selling and the purchasing function : where do we go from here?

To be yourself or to be your ideal self? Outcomes of potential applicants' actual and ideal self-congruity perceptions

Purchasing-driven sales : matching sales strategies to the evolution of the purchasing function

Engaged customers as job Resources or demands for frontline employees?

Employee contributions to brand equity

Managing engagement behaviors in a network of customers and stakeholders: evidence from the nursing home sector

Designing service interfaces in co-creation situations

B2B brand architecture

Contents

Support

Contact