Show 10 5 10 15 20 50 100 250 Sort by year (new to old) Actions Download search results Subscribe to news feed Your filters: cql: author="Rajabi, Mahdi" or (type any "bookEditor issueEditor" and editor="Rajabi, Mahdi") Add to list Journal Article A1 Consumer responses to different degrees of advertising adaptation : the moderating role of national openness to foreign markets Mahdi Rajabi, Nathalie Dens, Patrick De Pelsmacker (UGent) and Peter Goos (2017) INTERNATIONAL JOURNAL OF ADVERTISING. 36(2). p.293-313 Add to list Conference Paper P1 Advertising adaptation versus standardization effectiveness in open and closed markets Mahdi Rajabi, Nathalie Dens and Patrick De Pelsmacker (UGent) (2015) ADVANCES IN ADVERTISING RESEARCH, VOL V: EXTENDING THE BOUNDARIES OF ADVERTISING. p.177-190