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'We(b) care' How review set balance moderates the appropriate response strategy to negative online reviews
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The impact of managerial responses to online reviews on consumers' perceived trust and attitude
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EXPERT REVIEWERS BEWARE! THE EFFECTS OF REVIEW SET BALANCE, REVIEW SOURCE AND REVIEW CONTENT ON CONSUMER RESPONSES TO ONLINE REVIEWS
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Balance and sequence in online reviews: the wrap effect
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Balance and sequence in online reviews: how perceived usefulness affects attitudes and intentions
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- Journal Article
- A1
- open access
Do you like what you recognize? The effects of brand placement prominence and movie plot connection on brand attitude as mediated by recognition