Ghent University Academic Bibliography

Your filters: cql: author="Purnawirawan, Nathalia" or (type any "bookEditor issueEditor" and editor="Purnawirawan, N...

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'We(b) care' How review set balance moderates the appropriate response strategy to negative online reviews

Nathalie Dens, Patrick De Pelsmacker (UGent) and Nathalia Purnawirawan

(2015) JOURNAL OF SERVICE MANAGEMENT. 26(3). p.486-515
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The impact of managerial responses to online reviews on consumers' perceived trust and attitude

Nathalia Purnawirawan, Patrick De Pelsmacker (UGent) and Nathalie Dens

(2015) ADVANCES IN ADVERTISING RESEARCH, VOL V: EXTENDING THE BOUNDARIES OF ADVERTISING. p.63-74
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EXPERT REVIEWERS BEWARE! THE EFFECTS OF REVIEW SET BALANCE, REVIEW SOURCE AND REVIEW CONTENT ON CONSUMER RESPONSES TO ONLINE REVIEWS

Nathalia Purnawirawan, Nathalie Dens and Patrick De Pelsmacker (UGent)

(2014) JOURNAL OF ELECTRONIC COMMERCE RESEARCH. 15(3). p.162-178
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Balance and sequence in online reviews: the wrap effect

Nathalia Purnawirawan, Nathalie Dens and Patrick De Pelsmacker (UGent)

(2012) INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE. 17(2). p.71-97
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Balance and sequence in online reviews: how perceived usefulness affects attitudes and intentions

Nathalia Purnawirawan, Patrick De Pelsmacker (UGent) and Nathalie Dens

(2012) JOURNAL OF INTERACTIVE MARKETING. 26(4). p.244-255
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- Journal Article
- A1
- open access
Do you like what you recognize? The effects of brand placement prominence and movie plot connection on brand attitude as mediated by recognition

N Dens, Patrick De Pelsmacker (UGent) , M Wouters and Nathalia Purnawirawan

(2012) JOURNAL OF ADVERTISING. 41(3). p.35-53

Academic Bibliography

'We(b) care' How review set balance moderates the appropriate response strategy to negative online reviews

The impact of managerial responses to online reviews on consumers' perceived trust and attitude

EXPERT REVIEWERS BEWARE! THE EFFECTS OF REVIEW SET BALANCE, REVIEW SOURCE AND REVIEW CONTENT ON CONSUMER RESPONSES TO ONLINE REVIEWS

Balance and sequence in online reviews: the wrap effect

Balance and sequence in online reviews: how perceived usefulness affects attitudes and intentions

Do you like what you recognize? The effects of brand placement prominence and movie plot connection on brand attitude as mediated by recognition

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