Show 10 5 10 15 20 50 100 250 Sort by year (new to old) Actions Download search results Subscribe to news feed Your filters: cql: author="Pham, Michel Tuan" or (type any "bookEditor issueEditor" and editor="Pham, Michel Tuan") Add to list Journal Article A1 The influence of ad-evoked feelings on brand evaluations: empirical generalizations from consumer responses to more than 1000 TV commercials Michel Tuan Pham, Maggie Geuens (UGent) and Patrick De Pelsmacker (UGent) (2013) INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING. 30(4). p.383-394