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Do personality- and self-congruity matter for the willingness to pay more for ecotourism? An empirical study in Flanders, Belgium
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- Journal Article
- A1
- open access
The identity of recycled plastics : a vocabulary of perception
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Advertisers’ perceptions regarding the ethical appropriateness of new advertising formats aimed at minors
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Effects of country-of-origin stereotypes on consumer responses to product-harm crises
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The determinants of the adoption intention of eco-friendly functional food in different market segments
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The effect of brand integration and brand interactivity on young teenagers’ brand memory, brand attitude and willingness to share personal data
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Co-creating advertising literacy awareness campaigns for minors
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Personal values, green self-identity and electric car adoption
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The influence of country-of-origin stereotypes on consumer responses to food safety scandals : the case of the horsemeat adulteration
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Electric car extensions of car brands : impact on brand personality, extension evaluation and parent brand feedback