Show 10 5 10 15 20 50 100 250 Sort by year (new to old) Actions Save this search Download search results Subscribe to news feed Your filters: cql: author="Meire, Matthijs" or (type any "bookEditor issueEditor" and editor="Meire, Matthijs") Add to list Journal Article A1 The role of marketer-generated content in customer engagement marketing Matthijs Meire, Kelly Hewett, Michel Ballings, V. Kumar and Dirk Van den Poel (UGent) (2019) JOURNAL OF MARKETING. 83(6). p.21-42 Add to list PhD Thesis open access A Marketing perspective on social media usefulness Matthijs Meire (UGent) (2018) Add to list Journal Article A1 The added value of social media data in B2B customer acquisition systems : a real-life experiment Matthijs Meire (UGent) , Michel Ballings (UGent) and Dirk Van den Poel (UGent) (2017) DECISION SUPPORT SYSTEMS. 104. p.26-37 Add to list Journal Article A1 The added value of auxiliary data in sentiment analysis of Facebook posts Matthijs Meire (UGent) , Michel Ballings (UGent) and Dirk Van den Poel (UGent) (2016) DECISION SUPPORT SYSTEMS. 89. p.98-112