Show 10 5 10 15 20 50 100 250 Sort by year (new to old) Actions Download search results Subscribe to news feed Your filters: cql: author="Lou, Chen" or (type any "bookEditor issueEditor" and editor="Lou, Chen") Add to list Journal Article A1 open access The rosy world of influencer marketing? Its bright and dark sides, and future research recommendations Liselot Hudders (UGent) and Chen Lou (2023) INTERNATIONAL JOURNAL OF ADVERTISING. 42(1). p.151-161 Add to list Miscellaneous A new era of influencer marketing : lessons from recent inquires and thoughts on future directions Liselot Hudders (UGent) and Chen Lou (2022) INTERNATIONAL JOURNAL OF ADVERTISING. 41(1). p.1-5 Add to list Journal Article A1 Understanding the impact of influencers’ responses to negative follower comments on the persuasiveness of sponsored Instagram posts Liselot Hudders (UGent) , Chen Lou and Marloes de Brabandere (UGent) (2022) INTERNATIONAL JOURNAL OF ADVERTISING. 41(1). p.178-204