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Customer-Oriented Conceptual Model of Repeat Direct-Mail Patronage Behavior
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Consumer acceptance of the Internet as a channel of distribution.
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Predicting Mail-Order Repeat Buying: Which Variables Matter?
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Database marketing modeling for financial services using hazard rate models
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Effect of Database Marketing on Interpurchase Times of Financial Products
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Mail-order versus retail store buying - The role of perceived risk and risk reduction strategies.
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The impact of price, branding and money-back guarantee on store choice
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Mail-order versus retail store buying - The role of perceived risk and risk reduction strategies