Academic Bibliography

Search 200 years of publications by Ghent University researchers.

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Your filters: cql: author="Lens, I." or (type any "bookEditor journalEditor issueEditor" and editor="Lens, I.")

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- Conference Paper
- C3
- open access
Effects of Advertising Exposure on Materialism and Self-Esteem: Advertised Luxuries as a Feel-Good Strategy?

I. Lens, Mario Pandelaere (UGent) and L. Warlop

(2010) Advances in Consumer Research. 37.
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- Conference Paper
- C3
- open access
Can Buy Me Love: How Mating Cues Influence Single Men's Interest in High-Status Consumer Goods

K. Janssens, Mario Pandelaere (UGent) , B. Van den Bergh, K. Millet, I. Lens and K. Roe

(2010) Advances in Consumer Research. 37.
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- Conference Paper
- C1
Understanding the willingness to pay – willingness to accept gap: materialism as a moderator of the endowment effect

I. Lens and Mario Pandelaere (UGent)

(2009) Advances in Consumer Research - Proceedings of the 2008 North American Conference of the Association for Consumer Research (NAACR). 36. p.658-659
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- Conference Paper
- C3
Understanding the Willingness-to-pay — Willingness-to-accept gap: Materialism as a moderator of the endowment effect

I. Lens and Mario Pandelaere (UGent)

(2008) Proceedings of the 37th Annual Conference of the European Marketing Academy. (Track 3: CB). p.?-?