Ghent University Academic Bibliography

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- Conference Paper
- C1
Customer-Oriented Conceptual Model of Repeat Direct-Mail Patronage Behavior

Dirk Van den Poel (UGent) and J LEUNIS

(1999) Proceedings of the 10th International Conference on Research in the Distributive Trades, August 26-28, Stirling, Scotland, U.K.
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- Journal Article
- A1
Consumer acceptance of the Internet as a channel of distribution.

Dirk Van den Poel (UGent) and J LEUNIS

(1999) JOURNAL OF BUSINESS RESEARCH. 45(3). p.249-256
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- Conference Paper
- C1
Predicting Mail-Order Repeat Buying: Which Variables Matter?

Dirk Van den Poel (UGent) , M DEKIMPE and J LEUNIS

(1999) L. Hildebrandt, D. Annacker & D. Klapper (eds.), Marketing and Competition in the Information Age, Proceedings of the 28th Annual Conference of the European Marketing Academy (EMAC) May 11-14, Humboldt University Berlin, Berlin, Germany.
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- Miscellaneous
Database marketing modeling for financial services using hazard rate models

Dirk Van den Poel (UGent) and J Leunis

(1998) International Review of Retail, Distribution and Consumer Research, 8 (2).
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- Conference Paper
- C1
Effect of Database Marketing on Interpurchase Times of Financial Products

Dirk Van den Poel (UGent) and J LEUNIS

(1997) Proceedings of the 9th International Conference on Research in the Distributive Trades, July 17-19, Leuven, Belgium.
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- Miscellaneous
Mail-order versus retail store buying - The role of perceived risk and risk reduction strategies.

Dirk Van den Poel (UGent) and J Leunis

(1996) International Review of Retail, Distribution and Consumer Research. 6(4).
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- Conference Paper
- C1
The impact of price, branding and money-back guarantee on store choice

Dirk Van den Poel (UGent) and J LEUNIS

(1995) Proceedings of the CESCOM Conference, Università Bocconi, Milan, Italy.
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- Conference Paper
- C1
Mail-order versus retail store buying - The role of perceived risk and risk reduction strategies

Dirk Van den Poel (UGent) and J LEUNIS

(1994) Proceedings of the 19th Annual Macromarketing Conference, Boulder, Colorado, USA.

Academic Bibliography

Customer-Oriented Conceptual Model of Repeat Direct-Mail Patronage Behavior

Consumer acceptance of the Internet as a channel of distribution.

Predicting Mail-Order Repeat Buying: Which Variables Matter?

Database marketing modeling for financial services using hazard rate models

Effect of Database Marketing on Interpurchase Times of Financial Products

Mail-order versus retail store buying - The role of perceived risk and risk reduction strategies.

The impact of price, branding and money-back guarantee on store choice

Mail-order versus retail store buying - The role of perceived risk and risk reduction strategies

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