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If it sounds right, it seems right : the persuasive effects of rhetorical figures in political speech
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Measurement invariance of the modified brand luxury index scale across gender, age and countries
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Product placement in a media multitasking environment : an experimental study among teenage children on the impact of product placement prominence while media multitasking
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How style persuades : the persuasive effects of rhetorical figures in political speeches
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The rosy world of influencer marketing? Its bright and dark sides, and future research recommendations
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A new era of influencer marketing : lessons from recent inquires and thoughts on future directions
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Gender effects in influencer marketing : an experimental study on the efficacy of endorsements by same- vs. other-gender social media influencers on Instagram
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Understanding the impact of influencers’ responses to negative follower comments on the persuasiveness of sponsored Instagram posts
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Figuring out political rhetoric : a quantitative content analysis of the use of rhetorical figures on the 2018 Flemish municipal election day
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The power of Facebook friends : an investigation of young adolescents’ processing of social advertising on social networking sites