Show 10 5 10 15 20 50 100 250 Sort by year (new to old) Actions Download search results Subscribe to news feed Your filters: cql: author="Hewett, Kelly" or (type any "bookEditor issueEditor" and editor="Hewett, Kelly") Add to list Journal Article A1 The role of marketer-generated content in customer engagement marketing Matthijs Meire, Kelly Hewett, Michel Ballings, V. Kumar and Dirk Van den Poel (UGent) (2019) JOURNAL OF MARKETING. 83(6). p.21-42 Add to list Conference Paper C3 Predicting buyer behavior using social media data Matthias Bogaert (UGent) , Kelly Hewett, Michel Ballings (UGent) and Dirk Van den Poel (UGent) (2015) INFORMS annual meeting 2015.