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Insights from evolutionary psychology into primary affective reactions and advertisement effectiveness
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The persuasive impact of evolutionary psychological cues in advertising and product design
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Instinct and brand: the contribution of evolutionary psychology to the brand’s communication effectiveness
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Instinto y marca: contribución de la psicología evolucionista a la efectividad de la comunicación de la marca
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New materials from telechelic polyacetals.
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Synthese van polyacetal-polyolen en daarvan afgeleide polyurethanen
(1994) -
SYNTHESIS OF POLYMER NETWORKS CONTAINING DEGRADABLE POLYACETAL SEGMENTS.
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Branched polymers by cationic ring-opening polymerization
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Well-defined polymers containing polyacetal segments
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Synthesis and reactions of telechelic polyacetals