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Understanding today’s music acquisition mix: a latent class analysis of consumers’ combined use of music platforms
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- journalArticle
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The inside effects of a strong external employer brand: how external perceptions can influence organizational absenteeism rates
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Brand typicality and distant novel extension acceptance: how risk-reduction counters low category fit
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The influence of reference product prices on other price perceptions: contrast and assimilation effects
(2015) -
Online music consumption in today's technological context: putting the influence of ethics in perspective
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Increasing choice satisfaction through goal-based labeling
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Greenwashing: is looking 'green' sufficient to be successful in eco-sensitive times?
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Does brand prototypicality help or hinder consumer acceptance of distant new-to-the-world branded product innovations?
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Brand typicality and the adoption of new products
(2009)