Ghent University Academic Bibliography

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Your filters: cql: author="Goedertier, Frank" or (type exact bookEditor and editor="Goedertier, Frank")

Mark
- journalArticle
- A1
- open access
Understanding today’s music acquisition mix: a latent class analysis of consumers’ combined use of music platforms

Bert Weijters (UGent) and Frank Goedertier

(2016) MARKETING LETTERS. 27(3). p.603-610
Mark
- journalArticle
- open access
The inside effects of a strong external employer brand: how external perceptions can influence organizational absenteeism rates

Katleen E.M. De Stobbeleir, Inge De Clippeleer, Marjolein C.J. Caniëls, Frank Goedertier, Jana Deprez, Ans De Vos and Dirk Buyens (UGent)

(2016) The International Journal of Human Resource Management.
Mark
Brand typicality and distant novel extension acceptance: how risk-reduction counters low category fit

Frank Goedertier, Niraj Dawar, Maggie Geuens (UGent) and Bert Weijters (UGent)

(2015) JOURNAL OF BUSINESS RESEARCH. 68(1). p.157-165
Mark
- misc
The influence of reference product prices on other price perceptions: contrast and assimilation effects

Frank Goedertier, Bert Weijters (UGent) and Karen Gorissen (UGent)

(2015)
Mark
Online music consumption in today's technological context: putting the influence of ethics in perspective

Bert Weijters (UGent) , Frank Goedertier and Sofie Verstreken

(2014) JOURNAL OF BUSINESS ETHICS. 124(4). p.537-550
Mark
Increasing choice satisfaction through goal-based labeling

Frank Goedertier (UGent) , Kristof Geskens (UGent) , Maggie Geuens (UGent) and Bert Weijters (UGent)

(2012) MARKETING LETTERS. 23(1). p.119-136
Mark
- misc
Greenwashing: is looking 'green' sufficient to be successful in eco-sensitive times?

Goedele Krekels (UGent) and Frank Goedertier

(2011) Vlerick brand Community.
Mark
- conference
- C3
Does brand prototypicality help or hinder consumer acceptance of distant new-to-the-world branded product innovations?

Frank Goedertier, Niraj Dawar, Bert Weijters and Maggie Geuens (UGent)

(2010) Proceedings of the 39th Annual Conference of the European Marketing Academy. p.255-255
Mark
- dissertation
Brand typicality and the adoption of new products

Frank Goedertier (UGent)

(2009)

Academic Bibliography

Understanding today’s music acquisition mix: a latent class analysis of consumers’ combined use of music platforms

The inside effects of a strong external employer brand: how external perceptions can influence organizational absenteeism rates

Brand typicality and distant novel extension acceptance: how risk-reduction counters low category fit

The influence of reference product prices on other price perceptions: contrast and assimilation effects

Online music consumption in today's technological context: putting the influence of ethics in perspective

Increasing choice satisfaction through goal-based labeling

Greenwashing: is looking 'green' sufficient to be successful in eco-sensitive times?

Does brand prototypicality help or hinder consumer acceptance of distant new-to-the-world branded product innovations?

Brand typicality and the adoption of new products

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