Academic Bibliography

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Your filters: cql: author="Goedertier, Frank" or (type exact bookEditor and editor="Goedertier, Frank")

Mark
- journalArticle
- A1
- open access
Understanding today’s music acquisition mix: a latent class analysis of consumers’ combined use of music platforms

Bert Weijters (UGent) and Frank Goedertier

(2016) MARKETING LETTERS. 27(3). p.603-610
Mark
Brand typicality and distant novel extension acceptance: how risk-reduction counters low category fit

Frank Goedertier, Niraj Dawar, Maggie Geuens (UGent) and Bert Weijters (UGent)

(2015) JOURNAL OF BUSINESS RESEARCH. 68(1). p.157-165
Mark
- misc
The influence of reference product prices on other price perceptions: contrast and assimilation effects

Frank Goedertier, Bert Weijters (UGent) and Karen Gorissen (UGent)

(2015)
Mark
Online music consumption in today's technological context: putting the influence of ethics in perspective

Bert Weijters (UGent) , Frank Goedertier and Sofie Verstreken

(2014) JOURNAL OF BUSINESS ETHICS. 124(4). p.537-550
Mark
Increasing choice satisfaction through goal-based labeling

Frank Goedertier (UGent) , Kristof Geskens (UGent) , Maggie Geuens (UGent) and Bert Weijters (UGent)

(2012) MARKETING LETTERS. 23(1). p.119-136
Mark
- misc
Greenwashing: is looking 'green' sufficient to be successful in eco-sensitive times?

Goedele Krekels (UGent) and Frank Goedertier

(2011) Vlerick brand Community.
Mark
- conference
- C3
Does brand prototypicality help or hinder consumer acceptance of distant new-to-the-world branded product innovations?

Frank Goedertier, Niraj Dawar, Bert Weijters and Maggie Geuens (UGent)

(2010) Proceedings of the 39th Annual Conference of the European Marketing Academy. p.255-255
Mark
- dissertation
Brand typicality and the adoption of new products

Frank Goedertier (UGent)

(2009)

Academic Bibliography

Understanding today’s music acquisition mix: a latent class analysis of consumers’ combined use of music platforms

Brand typicality and distant novel extension acceptance: how risk-reduction counters low category fit

The influence of reference product prices on other price perceptions: contrast and assimilation effects

Online music consumption in today's technological context: putting the influence of ethics in perspective

Increasing choice satisfaction through goal-based labeling

Greenwashing: is looking 'green' sufficient to be successful in eco-sensitive times?

Does brand prototypicality help or hinder consumer acceptance of distant new-to-the-world branded product innovations?

Brand typicality and the adoption of new products

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