Show 10 5 10 15 20 50 100 250 Sort by year (new to old) Actions News feed Embed this list Save this search Mark all Export Your filters: cql: author="Faseur, Tine" or (type exact bookEditor and editor="Faseur, Tine") Mark bookChapter How to pass the courvoisier? An experimental study on the effectiveness of brand placements in music videos Liselot Hudders (UGent) , Veroline Cauberghe (UGent) , Tine Faseur and Katarina Panic (UGent) (2016) Advertising in new formats and media : current research and implications for marketers. p.361-378 Mark journalArticle A1 open access Social threat appeals in commercial advertising: the moderating impact of perceived level of self-efficacy and self-esteem on advertising effectiveness Tine Faseur, Veroline Cauberghe (UGent) and Liselot Hudders (UGent) (2015) COMMUNICATIONS-EUROPEAN JOURNAL OF COMMUNICATION RESEARCH. 40(2). p.171-183 Mark conference C1 open access Brand placement in music videos: the effect of brand prominence and artist connectedness on brand recall and brand attitude Liselot Hudders (UGent) , Veroline Cauberghe (UGent) , Katarina Panic (UGent) , Tine Faseur and Eva Zimmerman (2012) Research in Advertising, 11th International conference, Proceedings. Mark conference C3 The impact of level of threat and self-efficacy on consumer responses for commercial products: the moderating role of self-esteem Tine Faseur, Veroline Cauberghe (UGent) , Erlinde Cornelis (UGent) and An-Sofie Claeys (2011) The 10th international conference on research in advertising, Abstracts.