Show 10 5 10 15 20 50 100 250 Sort by year (new to old) Actions Download search results Subscribe to news feed Your filters: cql: author="Eisend, Martin" or (type any "bookEditor issueEditor" and editor="Eisend, Martin") Add to list Miscellaneous A little context, please! Understanding consumer responses to online advertising Martin Eisend, Liselot Hudders (UGent) and Sara Rosengren (2024) INTERNATIONAL JOURNAL OF ADVERTISING. 43(4). p.601-602 Add to list Journal Article A1 How consumers’ values influence responses to male and female gender role stereotyping in advertising Sarah De Meulenaer, Nathalie Dens, Patrick De Pelsmacker (UGent) and Martin Eisend (2018) INTERNATIONAL JOURNAL OF ADVERTISING. 37(6). p.893-913 Add to list Book Editor Advances in advertising research IX : power to consumers Veroline Cauberghe (UGent) , Liselot Hudders (UGent) and Martin Eisend (2018) Add to list Journal Article A1 A meta-analytic investigation of the role of valence in online reviews Nathalia Pumawirawan, Martin Eisend, Patrick De Pelsmacker (UGent) and Nathalie Dens (2015) JOURNAL OF INTERACTIVE MARKETING. 31. p.17-27