Ghent University Academic Bibliography

Your filters: cql: author="Dens, N" or (type any "bookEditor issueEditor" and editor="Dens, N")

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- Journal Article
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Consumer responses to brands placed in YouTube movies: the effect of prominence and endorser expertise

Yann Verhellen, N Dens and Patrick De Pelsmacker (UGent)

(2013) JOURNAL OF ELECTRONIC COMMERCE RESEARCH. 14(4). p.287-303
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- Journal Article
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- open access
Do you like what you recognize? The effects of brand placement prominence and movie plot connection on brand attitude as mediated by recognition

N Dens, Patrick De Pelsmacker (UGent) , M Wouters and Nathalia Purnawirawan

(2012) JOURNAL OF ADVERTISING. 41(3). p.35-53
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Advertising for extensions: Moderating effects of extension type, advertising strategy, and product category involvement on extension evaluation

N Dens and Patrick De Pelsmacker (UGent)

(2010) MARKETING LETTERS. 21(2). p.175-189
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- Conference Paper
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Advertising for extensions: the moderating role of extension type, product type, and type of advertising appeal on extension evaluation

N DENS and Patrick De Pelsmacker (UGent)

(2008) Proceedings of the 37th Annual Conference of the European Marketing Academy (EMAC). p.188-188
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- Journal Article
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Attitudes and self-reported behavior of patients, doctors, and pharmacists in New Zealand and Belgium toward direct-to-consumer advertising of medication.

N DENS, LC EAGLE and Patrick De Pelsmacker (UGent)

(2008) HEALTH COMMUNICATION. 23(1). p.45-61
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- Conference Paper
- C3
Advertising and Branding Strategies for New Product Introductions

N DENS and Patrick De Pelsmacker (UGent)

(2007) Proceedings of the 36th Annual Conference of the European Marketing Academy (EMAC). p.154-154
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- Conference Paper
- C1
Ad and brand responses to incongruent mild disgust appeals

N DENS, Patrick De Pelsmacker (UGent) and W JANSSENS

(2007) Proceedings of the 6th International Conference on Research in Advertising (ICORIA).
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- Conference Paper
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Effects of nudity in advertising on consumers’ body esteem

N DENS, Patrick De Pelsmacker (UGent) and W JANSSENS

(2007) Proceedings of the 6th International Conference on Research in Advertising (ICORIA).
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- Conference Paper
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The differential effects of scarcely dressed male and female models in advertising

N DENS, Patrick De Pelsmacker (UGent) and W JANSSENS

(2007) Proceedings of the Society of Consumer Psychology Winter Conference.
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Direct-to-consumer advertising of medication: the views of patients, doctors and pharmacists in New Zealand and Belgium

N DENS, L EAGLE and Patrick De Pelsmacker (UGent)

(2006) Proceedings of the 11th international conference on marketing and public relations: contemporary issues in corporate and marketing communications: towards a socially responsible future. p.187-196

Academic Bibliography

Consumer responses to brands placed in YouTube movies: the effect of prominence and endorser expertise

Do you like what you recognize? The effects of brand placement prominence and movie plot connection on brand attitude as mediated by recognition

Advertising for extensions: Moderating effects of extension type, advertising strategy, and product category involvement on extension evaluation

Advertising for extensions: the moderating role of extension type, product type, and type of advertising appeal on extension evaluation

Attitudes and self-reported behavior of patients, doctors, and pharmacists in New Zealand and Belgium toward direct-to-consumer advertising of medication.

Advertising and Branding Strategies for New Product Introductions

Ad and brand responses to incongruent mild disgust appeals

Effects of nudity in advertising on consumers’ body esteem

The differential effects of scarcely dressed male and female models in advertising

Direct-to-consumer advertising of medication: the views of patients, doctors and pharmacists in New Zealand and Belgium

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