Ghent University Academic Bibliography

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A new measure of brand personality

Maggie Geuens (UGent) , Bert Weijters (UGent) and Kristof De Wulf

(2009) INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING. 26(2). p.97-107
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- Conference Paper
- C3
Assessing differences in response styles in Europe: language versus nationality

Bert Weijters, Maggie Geuens (UGent) and Kristof De Wulf

(2008) Proceedings of the 37th Annual Conference of the European Marketing Academy. (Track 8: MR). p.?-?
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- Journal Article
- A2
Consumer learning and its impact on store format selection

Walter van Waterschoot, P.K. Sinha, Patrick Van Kenhove (UGent) and Kristof De Wulf

(2008) JOURNAL OF RETAILING AND CONSUMER SERVICES. 15. p.194-210
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- Journal Article
- A2
Investments in consumer relationships: a critical reassessment and model extension

G Odekerken-Schröder, Kristof De Wulf and Patrick Van Kenhove (UGent)

(2003) THE INTERNATIONAL REVIEW OF RETAIL, DISTRIBUTION & CONSUMER RESEARCH. 13(3). p.245-261
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- Conference Paper
- C1
Understanding Web site Effectiveness.

KRISTOF DE WULF, Niels Schillewaert and Steve Muylle (UGent)

(2002) Proceedings of the 7th International Conference on Corporate and Marketing Communications, 2002, April 29-30, Antwerp, Belgium. p.149-151
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- Journal Article
- A1
Is gender stereotyping in advertising more prevalent in masculine countries? A cross-national analysis.

G ODEKERKEN-SCHRODER, Kristof De Wulf and N HOFSTEE

(2002) INTERNATIONAL MARKETING REVIEW. 19(4-5). p.408-419
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- Journal Article
- A1
The influence of topic involvement on mail-survey response behavior.

Patrick Van Kenhove (UGent) , Katrien Wijnen and Kristof De Wulf

(2002) PSYCHOLOGY & MARKETING. 19(3). p.293-301
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- Conference Paper
- C1
Towards an Integrative Measure of E-Commerce Effectiveness

KRISTOF DE WULF, Niels Schillewaert, Steve Muylle (UGent) , D ZEGERS and F GOEDERTIER

(2002) Proceedings of the 31st Annual Conference of the European Marketing Academy, 2002, May 28-31, Universidado de Minho, Braga, Portugal.
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- Journal Article
- A1
A critical review of theories underlying relationship marketing in the context of explaining consumer relationships.

Kristof De Wulf and G ODEKERKEN-SCHRODER

(2001) JOURNAL FOR THE THEORY OF SOCIAL BEHAVIOUR. 31(1) 73-+).
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- Journal Article
- A2
Investments in consumer relationships: a cross-country and cross-industry exploration

Kristof De Wulf, G Odekerken-Schroder and D Iacobucci

(2001) JOURNAL OF MARKETING COMMUNICATIONS. 65(4). p.33-50

Academic Bibliography

A new measure of brand personality

Assessing differences in response styles in Europe: language versus nationality

Consumer learning and its impact on store format selection

Investments in consumer relationships: a critical reassessment and model extension

Understanding Web site Effectiveness.

Is gender stereotyping in advertising more prevalent in masculine countries? A cross-national analysis.

The influence of topic involvement on mail-survey response behavior.

Towards an Integrative Measure of E-Commerce Effectiveness

A critical review of theories underlying relationship marketing in the context of explaining consumer relationships.

Investments in consumer relationships: a cross-country and cross-industry exploration

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