Ghent University Academic Bibliography

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Products in disguise : communicating product benefits with surface mimicry

Anneleen Van Kerckhove (UGent) , Caroline De Bondt and Maggie Geuens (UGent)

(2023) JOURNAL OF CONSUMER RESEARCH. 49(5). p.838-860
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Look at that body! How anthropomorphic package shapes systematically appeal to consumers

Caroline De Bondt (UGent) , Anneleen Van Kerckhove (UGent) and Maggie Geuens (UGent)

(2018) INTERNATIONAL JOURNAL OF ADVERTISING. 37(5). p.698-717
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- PhD Thesis
- open access
Desire for design : an integrative study of consumer responses to product & package design

Caroline De Bondt (UGent)

(2017)
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‘My lips are sealed’ the impact of package resealability on the consumption of tempting foods

Caroline De Bondt (UGent) , Anneleen Van Kerckhove (UGent) and Maggie Geuens (UGent)

(2017) APPETITE. 117. p.143-151
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- Conference Paper
- C3
‘Look at That Body!’ The Influence of Anthropomorphic Forms in Package Design of Consumer Goods

Caroline De Bondt (UGent) , Anneleen Van Kerckhove (UGent) and Maggie Geuens (UGent)

(2016) Proceedings of the 45th Annual Conference of the European Marketing Academ.
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- Conference Paper
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‘My Lips Are Sealed’ The Impact Of Resealable Packages On Consumption Self-Regulation

Caroline De Bondt (UGent) , Anneleen Van Kerckhove (UGent) and Maggie Geuens (UGent)

(2016) Proceedings of the 124th Annual Conference of American Psychology Association (2016).
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- Conference Paper
- C3
The effectiveness of implicit, sensory cues in food marketing

Caroline De Bondt (UGent) , Anneleen Van Kerckhove (UGent) and Maggie Geuens (UGent)

(2015)
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- Conference Paper
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Nutrition in disguise: how healthy food looks tasty by means of shape mimicry

Caroline De Bondt (UGent) , Anneleen Van Kerckhove (UGent) and Maggie Geuens (UGent)

(2015) Proceedings of the 44th Annual Conference of the European Marketing Academy.
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- Conference Paper
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Disrupting The Healthy-Tasty Trade-off: How Healthy Food Is Perceived To Be Tasty By Means Of Shape Modification

Caroline De Bondt (UGent) , Anneleen Van Kerckhove (UGent) and Maggie Geuens (UGent)

(2014) Proceedings of the 2014 International Food Marketing Research Symposium. p.62-73
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- Conference Paper
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Disrupting the Healthy-Tasty Trade-off: the Case of Food Shape Modifications

Caroline De Bondt (UGent) , Anneleen Van Kerckhove (UGent) and Maggie Geuens (UGent)

(2014) Proceedings of the Annual Winter Conference of the Society for Consumer Psychology (2014).

Academic Bibliography

Products in disguise : communicating product benefits with surface mimicry

Look at that body! How anthropomorphic package shapes systematically appeal to consumers

Desire for design : an integrative study of consumer responses to product & package design

‘My lips are sealed’ the impact of package resealability on the consumption of tempting foods

‘Look at That Body!’ The Influence of Anthropomorphic Forms in Package Design of Consumer Goods

‘My Lips Are Sealed’ The Impact Of Resealable Packages On Consumption Self-Regulation

The effectiveness of implicit, sensory cues in food marketing

Nutrition in disguise: how healthy food looks tasty by means of shape mimicry

Disrupting The Healthy-Tasty Trade-off: How Healthy Food Is Perceived To Be Tasty By Means Of Shape Modification

Disrupting the Healthy-Tasty Trade-off: the Case of Food Shape Modifications

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