Show 10 5 10 15 20 50 100 250 Sort by year (new to old) Actions Save this search Download search results Subscribe to news feed Your filters: cql: author="Dawar, Niraj" or (type any "bookEditor journalEditor issueEditor" and editor="Dawar, Niraj") Add to list Journal Article A1 Brand typicality and distant novel extension acceptance: how risk-reduction counters low category fit Frank Goedertier, Niraj Dawar, Maggie Geuens (UGent) and Bert Weijters (UGent) (2015) JOURNAL OF BUSINESS RESEARCH. 68(1). p.157-165 Add to list Journal Article A1 B2B brand architecture Steve Muylle (UGent) , Niraj Dawar and Deva Rangarajan (UGent) (2012) CALIFORNIA MANAGEMENT REVIEW. 54(2). p.58-71 Add to list Conference Paper C3 Does brand prototypicality help or hinder consumer acceptance of distant new-to-the-world branded product innovations? Frank Goedertier, Niraj Dawar, Bert Weijters and Maggie Geuens (UGent) (2010) Proceedings of the 39th Annual Conference of the European Marketing Academy. p.255-255