Show 10 5 10 15 20 50 100 250 Sort by year (new to old) Actions Download search results Subscribe to news feed Your filters: cql: author="Aleksandrovs, Leonids" or (type any "bookEditor issueEditor" and editor="Aleksandrovs, Le... Add to list Journal Article A1 How consumers’ media usage creates synergy in advertising campaigns Nathalie Dens, Patrick De Pelsmacker (UGent) , Peter Goos, Leonids Aleksandrovs and David Martens (2018) INTERNATIONAL JOURNAL OF MARKET RESEARCH. 60(3). p.268-287 Add to list Journal Article A1 How to mix brand placements in television programmes to maximise effectiveness Nathalie Dens, Patrick De Pelsmacker (UGent) , Peter Goos and Leonids Aleksandrovs (2016) INTERNATIONAL JOURNAL OF MARKET RESEARCH. 58(5). p.649-670 Add to list Journal Article A1 Mixed-media modeling may help optimize campaign recognition and brand interest: how to apply the 'Mixture-amount modeling' method to cross-platform effectiveness measurement Leonids Aleksandrovs, Peter Goos, Nathalie Dens and Patrick De Pelsmacker (UGent) (2015) JOURNAL OF ADVERTISING RESEARCH. 55(4). p.443-457 Add to list Conference Paper P1 How consumers' media usage influences the advertising media Mix that maximizes campaign recognition Leonids Aleksandrovs, Peter Goos, Nathalie Dens and Patrick De Pelsmacker (UGent) (2015) ADVANCES IN ADVERTISING RESEARCH, VOL V: EXTENDING THE BOUNDARIES OF ADVERTISING. p.307-319