Show 10 5 10 15 20 50 100 250 Sort by year (new to old) Actions Download search results Subscribe to news feed Your filters: cql: author=" Kang, Jin-Su" or (type any "bookEditor issueEditor" and editor=" Kang, Jin-Su") Add to list Journal Article A1 Can we serve both God and Money? The role of indirect appeal and its limitation Sungjun (Steven) Park, Jin-Su Kang and Gideon Markman (UGent) (2023) EUROPEAN JOURNAL OF MARKETING.