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The mediating role of advertising literacy and the moderating influence of parental mediation on how children of different ages react to brand placements
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Beliefs, intentions, and beyond : a qualitative study on the adoption of sustainable gastrointestinal nematode control practices in Flanders' dairy industry
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Humor as double-edged sword in response to a crisis versus a rumor？The effectiveness of humorous framed message in turbulent times on Social Media
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The Paradox of Negative Emotional Appeals in Commercial Advertisements
(2018) -
Taking children's advertising literacy to a higher level: A multilevel analysis exploring the influence of parents, peers, and teachers
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The impact of expressing mixed valence emotions in organizational crisis communication on consumer’s negative word-of-mouth intention
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How an Advertising Disclosure Alerts Teenagers to Sponsored Vlogs: The Moderating Role of Influencer Transparency
(2018) -
Belgium in shock : insights from a content analysis of stakeholders’ tweets during the terrorist attacks in Brussels
(2018) -
The Development and Testing of a “Child-Proof” Advertising Disclosure to Disclose Embedded Advertising to Children
(2018) -
Changing farmers’ behavior intention with a hint of wit : the moderating influence of humor on message sidedness