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How to become a millionaire in three steps? An experimental study on the persuasive power of financial advice by finfluencers
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Children, children on our wall : an inquiry among experts and influencer parents to explore the risks, current and desired practices related to influencer sharenting on social media
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- Journal Article
- A2
- open access
A qualitative approach to unravel young children’s advertising literacy for YouTube advertising : in-depth interviews with children and their parents
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The rosy world of influencer marketing? Its bright and dark sides, and future research recommendations
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- Journal Article
- A1
- open access
Red light or green light? Netflix series’ Squid Game influence on young adults’ gambling-related beliefs, attitudes and behaviors, and the role of audience involvement
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Are current responsible gambling messages responsible? The effectiveness of Dutch prevention messages on gambling advertising
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You're on my team! Impact of team identification and team performance on the efficacy of gambling sports sponsorship
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#Sponsored : a systematic literature review of research on the prevalence, impact and ethics of gambling sponsorships
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- Journal Article
- A1
- open access
The power of Facebook friends : an investigation of young adolescents’ processing of social advertising on social networking sites
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- Journal Article
- A1
- open access
Preschoolers and advertising : a systematic literature review and future research agenda on the effects of advertising on preschool children