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The role of seed money and threshold size in optimizing fundraising campaigns: past behavior matters!
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Empathy as added value in predicting donation behavior
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Improving campaign success rate by tailoring donation requests along the donor lifecycle
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Predicting decisions to donate and generosity in real-life: the added value of including measures of empathy
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- PhD Thesis
- open access
The role of database marketing in improving direct mail fundraising
(2010) -
- Conference Paper
- C3
- open access
The Role of Seed Money and Threshold Size in Optimizing Fundraising Campaigns: Past Behavior Matters!
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Combining Joint Optimization of Customer Segmentation and Marketing Communications Policy to Maximize (poster presentation)