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Convergent, discriminant, and incremental validity of the pictorial attitude implicit association test and the picture story exercise as measures of the implicit power motive
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- Journal Article
- A1
- open access
The pictorial attitude implicit association test for need for affiliation
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Validity of the pictorial attitude implicit association test (PA-IAT) as a measure of implicit motives
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Brand logos as motive incentives: the impact of activated need for power on brand attitudes and brand choice
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- Journal Article
- A1
- open access
A pictorial attitude IAT as a measure of implicit motives
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Explicit and implicit determinants of ethical consumerism
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Implicit attitudes toward green consumer behaviour
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Explicit and implicit attitudes towards advertisements portraying men in different roles
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Implicit Attitudes toward Green Consumer Behavior