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Investments in consumer relationships: a critical reassessment and model extension
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Is gender stereotyping in advertising more prevalent in masculine countries? A cross-national analysis.
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The influence of topic involvement on mail-survey response behavior.
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The Differential Impact of Product, Service and Relationship Efforts on Attitudinal and Behavioral Outcomes in Retailing
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The Impact of the Learning Process on Task Definitions, Store Choice and Store Saliences
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The impact of quality on store loyalty: a contingency approach
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A critical review of theories underlying relationship marketing in the context of explaining consumer relationships.
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The opening and reading behavior of business to business direct mail
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Simulating the principle of database marketing through DARTS
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De strijd om de klant: hoe kunnen retailers vandaag hun klantenrelaties versterken