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The amazing race to India: prominence in reality television affects destination image and travel intentions
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The role of sceptical processing in product placement effectiveness
(2013) -
PP for 'product placement' or 'puzzled public'? The effectiveness of symbols as warnings of product placement and the moderating role of brand recall
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For unsuspicious eyes only! The detrimental effects of a general suspicious mindset on persuasion knowledge activation
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Should you or could you? The effect of social influence in text warnings against product placement and the moderating role of self-monitoring
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The impact of flow on memory and attitudes for in-game brand placements: the moderating role of brand congruence and placement prominence
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The effects of desire: desire as motivator
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Warning consumers against product placement: what does and does not work?
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- Journal Article
- A4
- open access
Kan een slank model hamburgers promoten?
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Match-up effects happen for a reason: the impact of activating persuasion knowledge on endorser effectiveness