Ghent University Academic Bibliography

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- Book Chapter
Integrating sustainability in business-to-business marketing

Alexandre Metreveli, Fred Lemke, Steve Muylle (UGent) and Behzad Samii

(2025) The Routledge companion to marketing and sustainability. p.257-273
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- Conference Paper
- C3
- open access
Profit-driven analytics : how to align machine learning with business objectives

Shimanto Rahman (UGent) , Matthias Bogaert (UGent) and Steve Muylle (UGent)

(2023) Flanders Make Conference on Machines, Vehicles and Production Technology (CMVPT) 2023, Abstracts.
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- Book
Competitive digital innovation : transforming products, processes and business models to win in the digital economy

Amit Basu and Steve Muylle (UGent)

(2023) In Palgrave executive essentials
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An empirical study of open-market B2B transaction digitalization

Nils Van den Steen, Steve Muylle (UGent) , Amit Basu and Willem Standaert (UGent)

(2022) 2022 INFORMS Annual Meeting, Abstracts. p.716-716
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- Journal Article
- A1
- open access
Framework for open insurance strategy : insights from a European study

Willem Standaert (UGent) and Steve Muylle (UGent)

(2022) GENEVA PAPERS ON RISK AND INSURANCE-ISSUES AND PRACTICE. 47(3). p.643-668
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- Journal Article
- A1
- open access
Business meetings in a post-pandemic world : when and how to meet virtually?

Willem Standaert (UGent) , Steve Muylle (UGent) and Amit Basu

(2022) BUSINESS HORIZONS. 65(3). p.267-275
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- Miscellaneous
Powering up : boosting employability In students : the digital age

Steve Muylle (UGent)

(2021) AMBITION.
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- Miscellaneous
Covid-19 hastens the growth in online MBAs in Europe

Steve Muylle (UGent)

(2021) FindMBA Online.
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- Miscellaneous
From Robinhood to Nextdoor : these are B-school professors' hottest apps Of 2021

Matt Kefford, Laurent Muzellec, Terence Tse, Steve Muylle (UGent) and Linus Dahlander

(2021) Business Because.
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- Miscellaneous
Online education is the key to lifelong learning

Steve Muylle (UGent)

(2021) FindMBA Online.

Academic Bibliography

Integrating sustainability in business-to-business marketing

Profit-driven analytics : how to align machine learning with business objectives

Competitive digital innovation : transforming products, processes and business models to win in the digital economy

An empirical study of open-market B2B transaction digitalization

Framework for open insurance strategy : insights from a European study

Business meetings in a post-pandemic world : when and how to meet virtually?

Powering up : boosting employability In students : the digital age

Covid-19 hastens the growth in online MBAs in Europe

From Robinhood to Nextdoor : these are B-school professors' hottest apps Of 2021

Online education is the key to lifelong learning

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