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Understanding the impact of influencers’ responses to negative follower comments on the persuasiveness of sponsored Instagram posts
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Transitioning to energy efficient housing : drivers and barriers of intermediaries in heat pump technology
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Gender effects in influencer marketing : an experimental study on the efficacy of endorsements by same- vs. other-gender social media influencers on Instagram
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Helping mother earth : young children's responses to sustainability labels on food packaging
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The commercialization of social media stars : a literature review and conceptual framework on the strategic use of social media influencers
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- Journal Article
- A1
- open access
Can the youth materialism scale be used across different countries and cultures?
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How adolescents use social media to cope with feelings of loneliness and anxiety during COVID-19 lockdown
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Children’s perceptions of fairness in a data disclosure context : the effect of a reward on the relationship between privacy literacy and disclosure behavior
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The web of influencers : a marketing-audience classification of (potential) social media influencers
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Motivating children to become green kids : the role of victim framing, moral emotions, and responsibility on children’s pro-environmental behavioral intent