Ghent University Academic Bibliography

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- Miscellaneous
A new era of influencer marketing : lessons from recent inquires and thoughts on future directions

Liselot Hudders (UGent) and Chen Lou

(2022) INTERNATIONAL JOURNAL OF ADVERTISING. 41(1). p.1-5
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- Conference Paper
- C3
What is beautiful is better : the impact of an influencer’s body type on the product attitude and purchase intention of misshapen apples

Lies Beugnies (UGent) , Liselot Hudders (UGent) and Wendy Van Lippevelde (UGent)

(2022) ICORIA 2022, the 20th International Conference on Research in Advertising, Abstracts.
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- Journal Article
- A1
- open access
Ideological resistance to veg*n advocacy : an identity-based motivational account

Ben De Groeve, Brent Bleys (UGent) and Liselot Hudders (UGent)

(2022) FRONTIERS IN PSYCHOLOGY. 13.
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Gender effects in influencer marketing : an experimental study on the efficacy of endorsements by same- vs. other-gender social media influencers on Instagram

Liselot Hudders (UGent) and Steffi De Jans (UGent)

(2022) INTERNATIONAL JOURNAL OF ADVERTISING. 41(1). p.128-149
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Transitioning to energy efficient housing : drivers and barriers of intermediaries in heat pump technology

Robbe Decuypere (UGent) , Ben Robaeyst (UGent) , Liselot Hudders (UGent) , Bastiaan Baccarne (UGent) and Dieneke Van de Sompel (UGent)

(2022) ENERGY POLICY. 161.
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Understanding the impact of influencers’ responses to negative follower comments on the persuasiveness of sponsored Instagram posts

Liselot Hudders (UGent) , Chen Lou and Marloes de Brabandere (UGent)

(2022) INTERNATIONAL JOURNAL OF ADVERTISING. 41(1). p.178-204
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Helping mother earth : young children's responses to sustainability labels on food packaging

Marloes de Brabandere (UGent) , Liselot Hudders (UGent) and Dieneke Van de Sompel (UGent)

(2022) JOURNAL OF MARKETING MANAGEMENT. 38(9-10). p.938-966
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Moralistic stereotyping of vegans : the role of dietary motivation and advocacy status

Ben De Groeve, Daniel L. Rosenfeld, Brent Bleys (UGent) and Liselot Hudders (UGent)

(2022) APPETITE. 174.
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- Conference Paper
- C3
How to empower parental responsibility : parents’ views on personalized advertising and online data collection

Sanne Holvoet (UGent) , Liselot Hudders (UGent) and Laura Herrewijn (UGent)

(2021) 19th Annual International Conference on Communication and Mass Media, Abstracts.
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Narrating pain to make you understand : using novel metaphors to increase empathy

Edward De Vooght (UGent) and Liselot Hudders (UGent)

(2021) ICORIA 2021, 19th International Conference on Research in Advertising, Proceedings.

Academic Bibliography

A new era of influencer marketing : lessons from recent inquires and thoughts on future directions

What is beautiful is better : the impact of an influencer’s body type on the product attitude and purchase intention of misshapen apples

Ideological resistance to veg*n advocacy : an identity-based motivational account

Gender effects in influencer marketing : an experimental study on the efficacy of endorsements by same- vs. other-gender social media influencers on Instagram

Transitioning to energy efficient housing : drivers and barriers of intermediaries in heat pump technology

Understanding the impact of influencers’ responses to negative follower comments on the persuasiveness of sponsored Instagram posts

Helping mother earth : young children's responses to sustainability labels on food packaging

Moralistic stereotyping of vegans : the role of dietary motivation and advocacy status

How to empower parental responsibility : parents’ views on personalized advertising and online data collection

Narrating pain to make you understand : using novel metaphors to increase empathy

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