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A new era of influencer marketing : lessons from recent inquires and thoughts on future directions
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What is beautiful is better : the impact of an influencer’s body type on the product attitude and purchase intention of misshapen apples
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- Journal Article
- A1
- open access
Ideological resistance to veg*n advocacy : an identity-based motivational account
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Gender effects in influencer marketing : an experimental study on the efficacy of endorsements by same- vs. other-gender social media influencers on Instagram
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Transitioning to energy efficient housing : drivers and barriers of intermediaries in heat pump technology
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Understanding the impact of influencers’ responses to negative follower comments on the persuasiveness of sponsored Instagram posts
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Helping mother earth : young children's responses to sustainability labels on food packaging
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Moralistic stereotyping of vegans : the role of dietary motivation and advocacy status
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How to empower parental responsibility : parents’ views on personalized advertising and online data collection
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Narrating pain to make you understand : using novel metaphors to increase empathy