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A thematic exploration of strong emotional appeals based on evolutionary psychology
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Evaluative conditioning in advertising : exploring strong inherent emotional appeals and the transfer of affect to brands or products
(2021) -
Emotionally competent stimuli based on evolutionary psychology
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The paradox of negative emotional appeals in commercial advertisements
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Direct evaluative conditioning in brand placement : the impact of scene valence and prominence on brand placement repetition effects
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- Conference Paper
- C1
- open access
The effectiveness of threat appeals in commercial advertising : the moderating impact of product type
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Brand placement effectiveness: an experimental study on the direct evaluative conditioning effects