Ghent University Academic Bibliography

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- Book Chapter
A thematic exploration of strong emotional appeals based on evolutionary psychology

Serena D'Hooge and Patrick Vyncke (UGent)

(2021) Advances in advertising research XI : designing and communicating experience. In Advances in Advertising Research XI. p.119-135
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- PhD Thesis
Evaluative conditioning in advertising : exploring strong inherent emotional appeals and the transfer of affect to brands or products

Serena D'Hooge

(2021)
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Emotionally competent stimuli based on evolutionary psychology

Serena D'Hooge and Patrick Vyncke (UGent)

(2019) Proceedings of ICORIA 2019.
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The paradox of negative emotional appeals in commercial advertisements

Serena D'Hooge, Patrick Vyncke (UGent) , Liselot Hudders (UGent) and Veroline Cauberghe (UGent)

(2018) ICORIA 2018, Proceedings.
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- PhD Thesis
- open access
The deep rationality of dark consumption : alcohol and cigarette use as sexual signaling behavior

Eveline Vincke (UGent)

(2017)
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- Journal Article
- A1
- open access
Does alcohol catch the eye? Investigating young adults’ attention to alcohol consumption

Eveline Vincke (UGent) and Patrick Vyncke (UGent)

(2017) EVOLUTIONARY PSYCHOLOGY. 15(3).
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- Conference Paper
- C3
The rival wears prada: female luxury consumption as an intrasexual competition strategy

Liselot Hudders (UGent) , Charlotte De Backer, Maryanne Fisher and Patrick Vyncke (UGent)

(2014) Monaco Symposium on Luxury, Abstracts.
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The rival wears Prada: luxury consumption as a female competition strategy

Liselot Hudders (UGent) , Charlotte De Backer, Maryanne Fisher and Patrick Vyncke (UGent)

(2014) EVOLUTIONARY PSYCHOLOGY. 12(3). p.570-587
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- Journal Article
- A1
- open access
Visuele gender stereotypering in reclame: een experimenteel onderzoek naar de effectiviteit van impliciete stereotypering in printadvertenties

Liselot Hudders (UGent) and Patrick Vyncke (UGent)

(2013) TIJDSCHRIFT VOOR COMMUNICATIEWETENSCHAP. 41(2). p.135-161
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Consumer meaning making: the meaning of luxury brands in a democratised luxury world

Liselot Hudders (UGent) , Mario Pandelaere (UGent) and Patrick Vyncke (UGent)

(2013) INTERNATIONAL JOURNAL OF MARKET RESEARCH. 55(3). p.391-412

Academic Bibliography

A thematic exploration of strong emotional appeals based on evolutionary psychology

Evaluative conditioning in advertising : exploring strong inherent emotional appeals and the transfer of affect to brands or products

Emotionally competent stimuli based on evolutionary psychology

The paradox of negative emotional appeals in commercial advertisements

The deep rationality of dark consumption : alcohol and cigarette use as sexual signaling behavior

Does alcohol catch the eye? Investigating young adults’ attention to alcohol consumption

The rival wears prada: female luxury consumption as an intrasexual competition strategy

The rival wears Prada: luxury consumption as a female competition strategy

Visuele gender stereotypering in reclame: een experimenteel onderzoek naar de effectiviteit van impliciete stereotypering in printadvertenties

Consumer meaning making: the meaning of luxury brands in a democratised luxury world

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