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- 2021
- The value of influencer marketing for business : a bibliometric analysis and managerial implications (2021) JOURNAL OF ADVERTISING. 50(2). p.160-178
- The commercialization of social media stars : a literature review and conceptual framework on the strategic use of social media influencers (2021) INTERNATIONAL JOURNAL OF ADVERTISING. 40(3). p.327-375
- Influencer Marketing: Teenagers as Commercial Content Creators (2021)
- 2020
- Het sprookje van social media influencers : een multi-methode benadering om de overtuigingskracht en het ethische gebruik van influencer marketing te onderzoeken (2020)
- The fairytale of social media influencers : a multi-method approach to investigate the persuasiveness and ethical use of influencer marketing (2020)
- Exploration of food and beverage appearances in child influencers’ Youtube channels : a content analysis of Ryan ToysReview (2020) American Academy of Advertising, AAA Annual Conference, Proceedings.
- Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising (2020) INTERNATIONAL JOURNAL OF ADVERTISING. 39(1). p.94-130
- Building a luxury brand on Instagram : the case of Delvaux (2020) MARCHÉ & ORGANISATIONS. p.55-71
- #Sponsored! How the recognition of sponsoring on Instagram posts affects adolescents’ brand evaluations through source evaluations (2020) COMPUTERS IN HUMAN BEHAVIOR. 109.
- 2019
- Instabragging : the impact of flaunting luxuries on instagram on evaluations of brands endorsed by influencers (2019)